Musician, artist, developer and co-founder of ADDAC System – Instruments for Sonic Expression, presents on the realities of setting up your own craft based company and lessons learnt from the past seven years.
ADDAC System develops instruments for sonic expression. Established in 2009 in Lisbon, Portugal, ADDAC’s product line focuses on a new form of hybrid synths, which utilise the best of both the digital and analog worlds, while remaining faithful to design, aesthetics and the creation of exquisite instruments. During the last years the company has grown to reach thousands of enthusiastic clients, across a wide range of musical genres.
Image: Vera Marmelo